Mobile Application Strategy Agency

“There’s an app for that.” The common phrase we’ve all heard now rings truer than ever. Both, Google’s Play Store and Apple’s App Store abound with Mobile Applications for anything and everything imaginable. Let’s also not forget the BlackBerry App World, the Nokia Ovi Store, Microsoft Window’s Marketplace for Mobile, Samsung Application Store, which all form quite a broad bulk of the mobile application market. In today’s working day world, there are numerous app-hungry users browsing through a vast maze of similarly styled and designed apps. The need to stand out of this long line of app choices is imperative. And how does one go about fulfilling this need? The answer is simple – Mobile Application Strategy. To attract more ‘downloads’, a mobile application needs an extra edge, an advantage; which is where our Mobile Application Strategy Agency comes in. We place the utmost importance in planning and strategist a roadmap for the successful creation of an effective mobile application. A well-defined Mobile App Strategy helps a mobile application business to escalate on the business ladder with ease. It is unwise to let a poorly structured Mobile App Strategy come in the way of your app’s success.

Why SM Global for Mobile Application Strategy ?

At SM Global Solutions, a Leading Mobile Application Strategy Agency, we have actively worked on, built and deployed a large volume of mobile applications to date and have designed the best of Mobile App Strategy for our clients while understanding and keeping in mind their overall company strategies, dependencies, and competitions. We have also seen impressive app ideas, projects and businesses fail to produce fruitful results due to lack of suitable and app specific strategies. Which is why, our experienced, trained and enthusiastic team is ever present to help you formulate a Mobile App Strategy built around the business model of today’s industry standards.

We understand that many of our customers lack a technical background and hence do not address many cores and important nitty-gritty details of Mobile App Strategy, and therefore, we have taken the onus of uncovering these voids and correcting them. Most importantly, we make sure that you are not intimidated by the sheer complexity of technical jargons and are completely aware of what’s happening with your app at all stages of planning.

“Let us ideate together!” Our team stretches their creative muscles and brainstorms ideas to chart a well-defined Mobile Application Strategy course for a mobile app. Let us show you what we can do!

How We Do It

Knowledge transfer from the client about his requirement

Knowledge transfer from the client about his requirement
A successful Mobile App Strategy depends a lot on clear communication between people involved. And so in the first step of our development process, we try and understand your vision, goals, and targets associated with your app.

Competitive App

Research on a Competitive App
This helps us control various aspects of Mobile Application Strategy creation and development in terms of what to do and what not to do. It also involves a comprehensive SWOT analysis of the business environment.

Rough Sketches

Rough Sketches
A rough sketch of your Mobile App Strategy is then prepared on the basis of initial planning, analysis, and design.

Mockups for the New App

Mockups for the New App
Focusing on user experience and approved rough sketches, we develop mockups for the new app.

Getting client approval for the Mockups

Getting client approval for the Mockups
Your approval is an imperative piece of our App Development methodology puzzle.

Designing Final UX

Designing Final UX
After all the designs and strategies have been planned and finalized, we deploy our services and dedication towards the creation of the final UX.

Getting client approval for the final UX

Getting client approval for the final UX
 Client satisfaction is our ultimate goal. And time and again, we strive to maintain it through regular updates and approval sessions

Our Work

Things we will talk about

Your App Portfolio

An app is a software program that performs a specific task which satisfies its purpose for the target audience. As a Mobile Application Strategy Agency, we have to decide on the nature of the app, its possibilities and target audience in the Mobile App Strategy stage of our development process.

App Development Tools

An app is a collection of a number of parts. Some of it may require us to use native tools while other functionalities might demand a hybrid environment. We have to decide between Native, Hybrid and Cross-Platform development which are again a part of our Mobile App Designing and Mobile App Strategy Process.

Support Infrastructure and Services

In our Mobile Application Strategy meeting, we will also talk about the employment of various technologies to boost app performance and how to make it more user accessible and more user-friendly.

We believe in growing with our clients

Key Benefits of Mobile App Strategy


Mobile App Strategy is a helpful tool in setting the App Development process.

strategy (1)

Opportunity for process improvement is higher in a Mobile App Strategy System.


How to increase profitability and market share are openly discussed.


Competitive convergence can be avoided by using unique differentiation techniques.

We should connect!

SM Global will create, and help you implement a growth plan based on your existing baseline, your targets, your pain points and your differentiating strengths. We see growth as a service based on a set of best practices coming from

(a) start-up mentality,

(b) clearly defined objectives,

(c) project management,

(d) data and analytics, 

(e) creative traction channel exploitation.

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